The history of jews in Europe is long and rich, however many of their religious simbols carry the burden of history, with bitter connotations and memories. So how do you represent a Center for jewish cultural heritage with several hundred years of history, intertwined with the city of Maribor? We approached it by expressing the connection between the culture and the city. Language, at the core of cultural identity, provided us with a solution in a logotype. Using both the latin and the hebrew script, one being written left-to-right, the other right-to-left, we superimposed the name of the institution, in a short and full-length variant. We chose carefully the typefaces used, so that the scripts would act contemporary and complement each other in form, proportions, spacing and weight. Having been sliced in an alternating method, an optical fusion of the scripts took place; the fusion of culture and the city. As we applied the solution to the printed matter, we used a double-sided approach: one side for latin script, with latin part emphasized in the logotype, and vice-versa. Hence, the communication between the cultures is not just possible, but is encouraged and educating.
